Evaluation Question 3: What have you learned from your audience feedback?

We consulted our target audience throughout the project and for each of our products to ensure we were doing the right thing to achieve our goals of providing an enjoyable artist and media products to this same audience. We sought, gained, and used audience feedback in various different ways and for various different reasons.

A short summary profile of our target audience would be as follows: a young British person, from their young teens to early-to-mid twenties, most likely but not exclusively female, who enjoys the Indie Pop genre and embraces all the conventions, quirks, and lifestyle influences that come from this, to do with the music and media products themselves, but also to do with the stylish hipster fashion and upbeat aesthetic across it all.


This first webtool chronicles audience feedback for the music video, which is also (by virtue of the music video being the main product) the journey of audience feedback in relation to our artist overall somewhat. It is a Prezi which you can go through at your leisure and experience each section. Please click the fullscreen icon in the bottom right corner to view it, and then you can use your arrow keys or one of the onscreen options to move through it. You can also play and pause the audio and video files.



Hopefully that told you everything you wanted to know about our relationship with audience feedback throughout this aspect of the project.


This next webtool is a Padlet about audience feedback in relation to our digipak. It covers each stage of the project and the approach we took, as well as what we learned from each. You can either scroll inside the box below, or scroll past it inside this blog post and click the below image, which will open the Padlet fullscreen in a new tab for optimal viewing.

Here is the image you can click to take you to the fullscreen Padlet. You can click any image to enlarge it, and use the play and pause functions on the audio and video.

Hopefully that webtool will have explained the collection, use, and findings of audience feedback in relation to the album cover throughout this project.

This final webtool is a Mindomo mindmap serving the same function as the previous two webtools but for the website instead of the music video or digipak. Scrolling is done with the mouse and zooming using the bottom right icons; click the bottom left icon to fullscreen it in a new tab for optimal viewing.

The webtool should have explained everything relevant about audience feedback in relation to this part of the project.


Overall I think audience feedback has been important for our project, having an impact on each product at each major stage, and it has all turned out the better for it.