Evaluation Post 5: How did you attract/address your audience?

Attracting and addressing the audience is a key part of making a film work- regardless of the level of technical impressiveness, people won't watch a film unless they want to. As the opening of the film is the first thing people see of it, it must be appealing enough to hook them into watching the rest of it. Luckily, there are multiple ways you can make the people you want to see your film, want to see your film. 

Here is a coggle mindmap discussing audience appeal in our film, in terms of theory such as Uses & Gratifications- in fact, the Uses & Gratifications branch of theory on the left is a good place to start, as this theory has helped me explore the different types of gratifications that the audience might get from our film. Our group also completed an audience feedback session- how we carried out the session, why we did it, and what results we got are also part of the mindmap.


Please click the 'Present this Coggle.' button, represented by a projector screen symbol, in the top right corner for optimal viewing.

A GIF that shows where we have used identification to draw in the audience- they see Raj doing some ordinary, listening to music, like they might do for fun, but suddenly he is thrust into a police investigation. Thus they can experience the life of someone similar to themselves in an extraordinary situation, which they wouldn't usually get to do.

After reviewing what we had tried to do to address and attract our audience, as well as seeing what real-life members of this target audience thought, we can conclude that we were successful in our aims.