R+P Post 14: My Target Audience

After sending out a more specific survey with our more developed ideas, we have decided that our chosen target audience is young people aged twelve to twenty-five, with a skew towards girls, with a secondary audience of anyone who is a fan of the Indie Pop genre, no matter who they are. This audiences wants artists they relate to in terms of ideals and beliefs and so on, but who are still aspirational, as they are still young and forming their opinions and making their way in the world- they want affirmation and role models. They want to see themselves represented, in age and gender and sexuality and similar, in the music world, especially if they are traditionally unrepresented. They like the genre for the fashion and atmosphere, and around a quarter of the age group listens to Indie Pop a lot, whereas another quarter listens to it occasionally, according to our survey.

A picture from a few years ago of my cousins, Elaina and Madeleine, who are part of our target audience and who took the survey. They both listen to Indie Pop and take fashion inspiration from young female artists they admire. Click to enlarge.

A graph from our survey that shows why people like Indie Pop. A lot of them like the genre itself, for the music and aesthetic, and a large part of this group also answered in the affirmative to things like mood/atmosphere, fashion/style, and relatability. Click to enlarge.

Another graph from our survey, showing reasons besides the music itself that people in our target audience like their favourite artists, many of which were Indie Pop artists. Sharing political beliefs is very important, as is fashion, regional identity, age, sexuality, and gender. Click to enlarge.