R+P Post 15: My Record Label

Our record label is TNT Records, a sister company to Harvest Records in that it is also part of the Capitol Music Group, owned by the Universal Music Group. We like how Harvest Records operated, in that it is a UK label focused on a small subsection of the music world, mainly indie and progressive rock artists. Capitol Music Group has many other record labels working under it, all focusing on different areas while benefitting from being part of an umbrella label owned by a larger corporation. By being like Harvest, TNT Records can support indie artists yet still allow them to break into the mainstream through their connections. However, whereas Harvest focused on indie rock while representing only a few indie pop artists, TNT will focus solely on indie pop artists and may represent a few indie rock artists, and/or other indie subgenre artists.

The logo we created for our record label, TNT Records. It is so named because we are following the convention of short and catchy label names, like Harvest, Wichita, and 4AD, and because the label represents explosive and fun indie pop artists. Click to enlarge.